Her Reddit account had repeatedly posted racist and Islamaphobic sentiments and at one point a link to her personal website. Her personal Twitter account accused people of being "pedos" and "groomers" and echoed conspiracy theories about COVID-19 and the 2020 election. Afterward, White Rose AFA researched Michell's online footprint and found a history of sharing far-right content across multiple platforms. Īlejandra Caraballo first revealed that Michell founded GAG. Leading up to the 2020 United States presidential election, Michell was involved in the " Stop the Steal" movement, founded by Alex Bruesewitz to promote conspiracy theories that the election had been "stolen". Michell had previously been on the advisory board to Donald Trump's "Trump Pride coalition", who she described as a "pro-gay" politician. Representative Madison Cawthorn, Benny Johnson of Turning Point USA, and other conservatives. Her website featured examples of her work for U.S.
GAG's Twitter account was created by Jaimee Michell June 6. When she created GAG, Jaimee Michell was a content creator and lead designer at right-wing marketing company Arsenal Media and worked at X Strategies, a right-wing social media firm co-founded and led by Alex Bruesewitz which promised its clients the ability to "create, shift, and control narratives". GAG has been banned from multiple social media and payment platforms for violating rules on hate speech they have been promoted by right-wing media outlets such as Fox News, One America News Network (OANN), and InfoWars.
Michell officially incorporated GAG in September. The account is known for posting anti-trans rhetoric and has been compared to Libs of TikTok. GAG began in June 2022 as a Twitter account created by Jaimee Michell, who had previously been employed by right-wing communications firms Arsenal Media and X Strategies and posted similar content on her personal account. GAG has attended and hosted anti-LGBTQ rallies alongside other far-right and anti-LGBTQ organizations such as Moms for Liberty and the Proud Boys. A spokesperson for GLAAD has claimed that GAG uses the slur "groomer" to characterize LGBTQ+ people as pedophiles. Gays Against Groomers (GAG) is a far-right anti-LGBTQ organization known for protesting gender-affirming care for minors and hospitals that provide it, school boards, and Drag Queen Story Hour events.
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